About Us

Al Tara Group has transformed itself to one of the leading corporate entities in the Gulf region within a short span of time.

Established in Dubai in 1978, the group ventured into diverse operations with major interests in the following sectors:

• Textile Trading
• Range of food products under the brand name Dona Vida from Italy
• Manufacturing and distribution of Consumer Electronics & Home Appliances under the brand name Alonsa
• Restaurants & Hospitality Investments under the banner of Royal Ascot Hotel Apartments
• Development of commercial and residential real estate projects
• Automotive Industry
• Engine oil and lubricants
• Production & marketing of lubricants and engine oil under the brand name Super Hi Tech Lubes
• Motorbikes: A joint venture in manufacturing & marketing of motorbikes.

History

Al Tara Group has played a leading role in the development of Dubai’s wholesale fashion textiles trading segment since 1976. Under the visionary leadership of its chairman Mr. Ramesh Khanchandani, who has 35 years of expertise in textiles and general trading, the group has flourished with the transformation of various business lines.

Business Vision

The Al Tara Group of companies is determined to ensure the highest global standards of quality in providing its multi range of product lines.

Leadership

Supported by its rich tradition of understanding the needs and tastes of customers and core family management, the Group sets values and standards ensuring excellence in satisfying the demands, requirements and success of a new business venture. Over the years, the Group has built a strong industry networking base and rapport with its suppliers from across the world and within the Middle East region.

Achievements

From the years 1975 to 2002, the Group achieved a remarkable position of being Dubai’s top textile trading company, which carried out the highest number of exports in finest fashion fabrics out of the UAE. Among numerous accolades and recognitions, Al Tara Group was nominated as the Biggest Importer of Home Appliances in Poland in 2003.